Fruit Attraction 2025

The 17th edition of Fruit Attraction is coming back to Madrid in 2025, bringing together professionals from across the fresh produce industry. From global retailers and distributors to agri-exporters, food tech innovators, and growers, it’s a great chance to connect with key players from around the world. This year’s event will continue to focus on the latest in automation, packaging, cold chain logistics, and sustainability — along with a strong showcase of fresh fruits and vegetables. Whether you’re looking to discover new tech or meet potential partners, Fruit Attraction is where the industry comes together.

You will see the entire supply chain of the fresh produce industry at Fruit Attraction 2025. It will be a dynamic platform, representing growers and suppliers to logistics providers and retail chains.  These pros will converge to explore business opportunities. They will highlight innovation as well. Key product categories will be fresh fruits & vegetables, spices, herbs, nuts, organic produce, and so on. Additionally, lettuce has been named the star product of Fruit Attraction 2025 Madrid Spain.  Major trends in healthy eating and sustainable farming will be here.

Visitors will engage in live B2B meetings. They will see product demonstrations and specialized areas like The Innovation Hub & Smart Agro. These zones will focus on advanced agricultural solutions like robotization and temperature control. Attendees will also benefit from co-located events and programs. The list of events consists of Meat Attraction, VENDIBERICA, The EAT2GO, INTERSICOP, and Organic Food Iberia. These events will expand the knowledge & networking potential for all participants. There will be massive global media coverage. Plus, high-level decision-makers will attend Fruit Attraction Madrid 2025.